Privacy Policy
Latest update: November, 2026
Messe Muenchen Shanghai Co., Ltd. (“MM-SH”, “we”, “us” or “our”) respects and protects your Personal Information and privacy. When you register for our events, use our services, or visit our websites and other online presence (e.g. WeChat account, mini-program, etc.), or when we conclude and perform any contract with you (excluding labor contract), we will Process your Personal Information in accordance with this privacy policy (“Policy”). We will also explain to you, through the Policy, how you can access, update, manage and protect your Personal Information.
This Policy will help you understand:
I. How We Collect and Use Personal Information
II. How We Use Cookies and Similar Technologies
III. How We Protect and Retain Personal Information
IV. How We Share, Transfer, Disclose Personal Information
V. How You Access and Manage Your Personal Information
VI. How We Store and Transfer Personal Information Globally
VII. Update of the Policy
VIII. How to Contact Us
Under this Policy, the following terms shall have the meaning as defined below:
1) “Personal Information” (“PI”) means all kinds of information recorded electronically or otherwise that relates to an identified or identifiable natural person, excluding anonymized information. Typical examples of PI include (but are not limited to) natural persons’ name, date of birth, ID number, biometric information, residence and telephone number, cellphone number, email, health information, tracking information;
2) "Sensitive Personal Information" (“SPI”) refers to PI that, if leaked or illegally used, could easily result in infringement of a natural person’s dignity or endangering of personal / proprietary security, which includes (but is not limited to) biometric information, religious belief, special identity, medical and health information, financial account, tracking and whereabouts, information of minors below the age of 14. Processing of SPI is only allowed for specific purpose with sufficient necessity and shall be subject to strict security measures; and
3) “Process” refers to actions such as collection, storing, use, refinery, transmission, provision, publishing and deletion.
Before you register for our events, use our services, visit our websites and other online presence (e.g. WeChat account, mini-program, etc.) or conclude and perform any contract with us, please carefully read this Policy and confirm that you have fully understood and agreed to this Policy. Your registration for our events, use of our services, visit to our websites and other online presence (e.g. WeChat account, mini-program, etc.), or conclusion and performance of any contract with us shall be deemed that you have fully understood and agreed to this Policy including its future update as presented herein which shall become an integral part of our contract with you, or the terms and conditions for your use of our services, websites and other online presence.
If you have any questions, comments or suggestions, please contact us via:
Email: Compliance@mm-sh.com
I. How We Collect and Use Personal Information
1. The types of Personal Information we collect about you may vary, depending on the Processing purpose, what is permissible under applicable laws and your relationship with us.
When our Internet pages are called up, MM-SH receives the following access data which is stored for protective purposes that basically allows us to identify you and may contain certain Personal Information:
1) the name of your Internet service provider;
2) the country you come from;
3) the websites you come from to visit us;
4) the search term you use, if you come to our site via a search engine;
5) the websites of ours that you visit;
6) the user tool (web browser, operating system) you use to access us;
7) files that you download from our site (e.g. PDF or Word documents);
8) the duration of your visit;
9) the date and the time of your visit.
We may also collect the following Personal Information about you or related to you:
1) name;
2) user name;
3) gender;
4) email;
5) address;
6) telephone number;
7) cellphone number;
8) company name;
9) department;
10) job title and position;
11) ID card / passport number;
12) interested area / industry / technology;
13) other information that you provide to us in the course of your registration of our events or your cooperation with MM-SH.
The requested items vary according to the specific needs of events, services and contracts. If you refuse to provide some of the Personal Information, you may not be able to register for our events, use our services, or use our websites and other online presence normally, and MM-SH may not be able to provide the services to you. In such case and to the extent permitted by applicable laws, MM-SH shall not be held liable for failure to provide the events / services, or to perform the contract.
2. For the Personal Information that qualifies as Sensitive Personal Information, we will ask for your separate consent (e.g. pressing a separate “acceptance” or “agree” button) before processing them.
3. As a general rule, MM-SH collects Personal Information directly from you. As far as a third party is to transfer your Personal Information to MM-SH, MM-SH will only receive such Personal Information when a good legal basis exists (which may include e.g. this third party’s written confirmation regarding your prior consent either in explicit form or implied form like your action allowing this third party to further transmit your Personal Information to us for intended processing). Subject to and to the extent permitted or required by applicable law or regulatory requirements, MM-SH may collect information about you without your consent (e.g. for the purpose of performing any contract with you).
4. The Personal Information MM-SH collects is used for our business purposes, including:
1) proceeding your application / registration for our events / exhibitions;
2) conducting survey or prize competition;
3) responding to your inquiry;
4) presenting our websites and other online presence (e.g. WeChat account, mini-program, etc.) to you;
5) sending you newsletters or information about any events or publications;
6) providing services you requested;
7) processing online orders;
8) performing any contract with you;
9) ensuring the security of information held by MM-SH;
10) fulfill any obligations prescribed by laws.
MM-SH may use your Personal Information a) for the purposes described in this Policy; and b) for additional purposes that are required for MM-SH to fulfill a business purpose; in such case where your Personal Information is used for additional purposes, we will notify you separately and obtain your prior consent where required by applicable law.
5. In compliance with applicable laws and based upon your prior consent, we may - from time to time - use your contact information to send you information that we think may be useful or relevant to you. You may always opt out by declining marketing information when registering for or using our services and websites by following opt-out instructions included in the respective pages or communications (e.g. our marketing email).
6. In order to comply with applicable laws and regulations, it may be necessary for us to collect and use your personal information without obtaining your consent under the following circumstances:
1) where it is necessary for us to conclude or perform a contract with you;
2) where it is necessary for us to perform statutory duties or statutory obligations;
3) where it is necessary for us to respond to a public health emergency or to protect the life, health and property safety of a natural person in an emergency;
4) where such acts as news reporting and supervision by public opinions are carried out by us for the public interest, and the Processing of your Personal Information is within a reasonable scope;
5) where it is necessary for us to process - within a reasonable scope in accordance with the law - your Personal Information you disclosed or other Personal Information that has been legally disclosed;
6) other circumstances prescribed by laws and administrative regulations.
II. How We Use Cookies and Similar Technologies
We may identify you through small information files when you visit the websites of MM-SH, which could save you the trouble of repeatedly entering login information or help to determine whether your account is safe. Such information files may include cookies, flash cookies or other local storage provided by your browser or linked applications (collectively referred to as “cookies”). Please understand that some of our services and websites are only available through the use of cookies. You can change the cookie acceptance level or refuse our cookies if it is allowed by your browsers or browser add-ons. The “Help” section of the toolbar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. Additionally, you can disable or delete similar information used by browser add-ons, such as flash cookies, by changing the add-on settings or by visiting the website of the developer. However, such actions may under certain circumstances affect your secure access to the websites of MM-SH or your use of services and websites provided by MM-SH.
Furthermore, Javascript, ActiveX and other website control elements and script languages that contain executing elements can be deactivated at any time for security reasons using your browser.
III. How We Protect and Retain Personal Information
1. We undertake to maintain our information protection. To safeguard your Personal Information, we are dedicated to exploiting various security technologies and supporting management systems to reduce the risks of your information being divulged, corrupted or lost, misused, revised, accessed or disclosed without authorization. Our security technologies and supporting management systems include encrypted information transmission and storage by using e.g. network Secure Sockets Layer (SSL). We provide our employees with regular training on data protection.
2. We have formulated emergency plans for Personal Information security incidents. If, unfortunately, any Personal Information security incident occurs, we will act in accordance with the laws and regulations, take necessary measures and inform you in a timely manner based on the laws and regulations to reduce risks. At the same time, we will take the initiative to report, as required by the regulators, how the Personal Information security incident is being handled.
3. Except as otherwise permitted or required by applicable law or regulatory requirements, we retain your Personal Information only for a minimum period as necessary to fulfill the purposes for which it was collected (unless any legal, regulatory, accounting or other reporting requirements or obligations permit or require us to retain the Personal Information for a longer period).
IV. How We Share, Transfer or Disclose Your Personal Information
1. Sharing and transfer
We will not share your Personal Information with companies, organizations or individuals other than MM-SH, except in the following circumstances:
1) sharing with separate consent: we will share your Personal Information with other parties with your separate consent;
2) sharing with authorized partners: only for the purpose stated in this Policy, some of our services will be provided by us and authorized partners. We will only share your information for legitimate, necessary, specific and clear purposes, and will ask for your separate consent. Authorized partners can only access the information they need to perform their duties. Such information shall not be used for any other purpose, unless otherwise expressly agreed by you. If you want to know more details about authorized partners, please refer to Annex 2 or contact Compliance@mm-sh.com. Please note that we may update authorized partners (e.g. our service providers for exhibitions) from time to time according to the development of our business reality. We take measures to always oblige our authorized partners to act in line with our data compliance requirements and standards. If any change has a significant and prominent impact on your rights and interests, we will notify you as per Section VII below;
3) sharing to handle infringement complaint: when a complaint is made by others against you of infringing upon intellectual property rights or other lawful interests, we need to disclose your information to the complainer to the extent required by applicable laws and regulations;
4) sharing as required by laws: we may share your Personal Information as required by laws, regulations, litigation, dispute resolution, or by administrative or judicial authority in accordance with laws.
As far as your separate consent is required by applicable laws, we will obtain your separate consent by e.g. asking you to press a separate “acceptance” or “agree”.
2. Public disclosure
We will disclose your Personal Information to the public only under the following circumstances:
1) with your separate consent; or
2) as mandatorily required by laws, regulations, litigation, dispute resolution, or by administrative or judicial authority in accordance with laws.
V. How You Access and Manage Your Personal Information
According to applicable laws, regulations and national standards, you can access and manage your information:
1. Inquire, correct and supplement your information
You may inquire, correct or supplement your Personal Information in the following ways:
1) Email: Compliance@mm-sh.com
In case you cannot inquire, correct or supplement your Personal Information in above ways, please send your request to: 11F, Tower 1, LJZ Financial Holdings Plaza, 1788-1800 Century Avenue, Pudong New Area, Shanghai.
2. Delete your information
You can request us to delete your Personal Information in the following circumstances:
1) if we deal with Personal Information in violation of laws and regulations;
2) if we collect and use your Personal Information without your explicit consent;
3) if our handling of Personal Information seriously violates the agreement with you;
4) if you no longer use our services, websites and other online presence;
5) if we cease to provide you with our services, websites and other online presence;
6) if our contract with you has expired or been terminated.
If we decide to respond to your information deletion request we will delete it in time (unless otherwise specified by laws and regulations).
When the relevant Personal Information is deleted according to your request, we may not be able to delete the corresponding information from the backup system immediately due to the applicable laws and security technologies. We will store your Personal Information securely and isolate it from any further Processing until the backup can be cleared or anonymized.
3. Change the scope of your authorization and consent
You are entitled to give or withdraw your consent at any time (which withdrawal shall be duly notified to us via contact detail outlined at the very beginning of this Policy). When you withdraw your consent, we will no longer Process the corresponding Personal Information. However, your decision to withdraw your consent shall not affect previous Processing of Personal Information based on your authorization.
4. Respond to your above request
For security, you may need to provide a written request or otherwise prove your identity. We may ask you to verify your identity before processing your request. We will reply within 15 working days upon receiving your written request.
In principle, we will not charge you for your reasonable requests, but we will charge you for repeated requests beyond the reasonable limit. We may reject requests that are unreasonably repetitive, require excessive technical means (for example, the need to develop new systems or fundamentally change existing practices), pose risks to the legitimate rights and interests of others, or are highly impractical.
We will not be able to respond to your request in the following cases:
1) related to our performance of the obligations stipulated by laws and regulations;
2) directly related to national security and national defense;
3) directly related to public safety, public health and major public interests;
4) directly related to criminal investigation, prosecution, trial and execution of judgments;
5) we have sufficient evidence to show that the subject of Personal Information has subjective malice or abuse of rights;
6) in order to protect the life, property and other major legitimate rights and interests of Personal Information subject or other individuals, but it is difficult to obtain your consent;
7) responding to the request of the Personal Information subject will cause serious damage to the legitimate rights and interests of the Personal Information subject or other individuals and organizations;
8) involving trade secrets.
VI. How We Store and Transfer Personal Information outside Your Country
In principle, the Personal Information we collect and generate within the People's Republic of China will be stored in the People's Republic of China. However, as an international company, we may need to transfer Personal Information to recipients that are located outside China. In this aspect, we will ask for your separate consent and notify you of the following information:
1) name and contact of the offshore recipient who will receive your Personal Information from us;
2) purpose of Processing;
3) method of Processing;
4) categories of Personal Information to be transmitted;
5) other information as prescribed by applicable laws and regulations.
VII. Update of the Policy
Our Policy may change from time to time. Without your explicit consent, we will not reduce or restrict the rights you are entitled to under this Policy. We will also archive the old version of this Policy for your reference.
VIII. How to Contact Us
If you have any questions or concerns about this Policy, you may contact us via the contact detail outlined at the beginning of this Policy.
Annex 1
Consent to Processing of Sensitive Personal Information
To: Messe Muenchen Shanghai Co., Ltd. (“MM-SH”)
I acknowledge and agree - by means of this separate consent - that for purpose of real-name certification, MM-SH may collect and process my following Sensitive Personal Information:
• ID card / passport number
I further acknowledge that I have the right to withdraw my above consent at any time in the future, which however shall not have retrospective binding effect (i.e. the withdrawal of the consent does not affect the lawfulness of Processing of my Sensitive Personal Information based on my consent before its withdrawal). Should the withdrawal of my consent result in material adverse impact on the Processing purpose as listed in the Policy, I shall cooperate with MM-SH to find a proper solution to this effect.
Annex 2
Consent to Transfer of Personal Information
To: Messe Muenchen Shanghai Co., Ltd. (“MM-SH”)
I acknowledge and agree - by means of this separate consent - that MM-SH may transfer my Personal Information to the recipients and for the Processing purpose of providing exhibition services that I use or request. I may also contact Compliance@mm-sh.com if you want to know more details about authorized partners.
I further acknowledge that I have the right to withdraw my above consent at any time in the future, which however shall not have retrospective binding effect (i.e. the withdrawal of the consent does not affect the lawfulness of transfer of my Personal Information based on my consent before its withdrawal). Should the withdrawal of my consent result in material adverse impact on the Processing purposes as stipulated above, I shall cooperate with MM-SH to find a proper solution to this effect.
Annex 3
Consent to Marketing Promotion (i.e., Email Marketing, etc.)
I hereby confirm that I would like to receive emails, calls or short messages containing information about industrial insights, and marketing promotion of exhibitions/events/other business via the email address, telephone number or cellphone number provided by me.
