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International Automotive Electronics Innovation Forum

● General Information
Date: March 20-21, 2012
Venue: Shanghai New International Expo Center Hall W3 on-site forum area
Organizer:Messe München International

● Highlight
It focuses on innovative technologies, promising methodical approaches and strategic turning points. Participants will discuss concrete topics that are of key significance for reorientation of the entire industry.
Speakers are acknowledged specialists and decision-makers in important positions of OEMs, Tier 1, Tier 2 who come here to present their research findings, latest developments and applications.

● Topics

 Safety and electronics

1. Active safety system
2. Active suspension
3. AVCSS
4. Intelligent occupant protection system
5. Pedestrian collision active protection


 Telematics & ITS

 1. On-board navigation entertainment
   system
 2. Connected vehicle technology
 3. Remote monitor and diagnose
 4. Drive assistant
 5. On-board data collection system for ITS

 Electronic control of powertrain system for
 traditional automobile


 1. Electronic control of gasoline engine
 2. Electronic control of diesel engine
 3. Automatic transmission electronics
 4. OBD


 Bus Technology

 1. Bus communication protocol
 2. Bus anti-interference technology
 3. High-speed bus
 4. Bus nod design
 5. Bus standard


 New Energy Vehicle and powertrain system

 1. Hybrid power control system
 2. Motor control system
 3. EV Energy management and control system
 4. Storage battery management
 5. Fuel cell control system
 6. Electric control system of alternative fuel engine
 7. Power assist system

● Material Submission Deadline
1. Bilingual info of subject and speaker, Presentation abstract of 250 words: December 1, 2011
2. Complete PPT submission: January 31, 2012

● Partial Participants of Automotive Electronics Pavilion

● 2011 Review
26 experts from automobile makers, Tier One and Tier Two suppliers, and universities shared their views on the developments in automobile electronics and their latest applications in power train technology, new energy, safety and bus technology. A total of 1,696 audiences listened to speakers from GM, FAW, SAIC, BOSCH, Delphi Packard, Freescale, Infineon, etc. The audience number has almost doubled compared to last year.

Li Yongjun
Chief Engineer
China FAW Group Corporation R&D Center

Cai Dexuan

IVI System Manager of Electronic & Electric Dept

SAIC Motor Technical Center

Ted Huang
Chief Engineer/Division Manager
GAC Engineering

He Jugang
CHANGAN

Liu Shijiang
Manager of System Control Dept
Chery New Energy

Sun Zechang
Tongji University

Junqiang Shen, Ph.D
Engineering Group Manager, Advanced Safety Product Development
Delphi (China) Technical Center

MING LI
E/EA Chief Engineer
Asia Pacific
Delphi Packard Electric Systems Co., Ltd.

Dr. Liming Chen
Vice President Engineering
Engineering
Chassis Systems Control - China
Bosch Automotive Products (Suzhou) Co., Ltd.

Peter Kang
Senior Marketing Manager, Automotive
Freescale Semiconductor (China) Ltd.

Benjamin Jackson
Manager, Automotive Product Management and Business Development
International Rectifier Corporation

Terry Lo
Field Application Manager
Linear Technology Corporation

Chen Qi
System Application Engineering Head of Automotive Regional Center
Infineon Technologies China, Ltd.

Waidy Chan
Regional Director
Automotive Business
Greater China
NXP Semiconductors

Zhang Qing
Senior Manager of Automotive Solutions Engineering Center
ON Semiconductor

Fernando Ventura
Business Development Manager of Automotive Electronics Division
STMicroelectronics Srl

Thorsten Munzig
Business Development Manager, Sensors, Asia/Pacific, Automotive Division
TE Connectivity

Field Sun
Product Manager, Sensor/ China, Automotive Division
TE Connectivity

Mike Gardner
Automotive Technical Marketing Manager – Infotainment and In-Vehicle Networks
Molex Incorporated

Lamb Kao
Sales Manager for Automotive in Greater China EPCOS (Shanghai) Limited • A Group Company of TDK-EPC Corporation

Lilian Sun
Product Engineering Department
Product Assistant Manager
Murata Electronics Trading (Shanghai) Co., Ltd.

Zhang Haidong
Manager, Marketing Department
Sensata Technologies China Co., Ltd.

Ding Jiezao
Automotive electronics product manager
Fujitsu Semiconductor (Shanghai) Co., Ltd.

Yuan Huai
Neusoft Corporation
Director of Advanced Automotive Electronic Technology Research Center

● 2011 Conference Audience Analysis

● Onsite Key Buyers

● Contact
MMI (Shanghai) Co., Ltd
Mac Deng
Sales Manager
Tel:+86-21-2020 5553
Fax:+86-21-2020 5688
Email:deng.yongruimmi-shanghai.com
Shenzhen Office
Stanley Wang
Sales Manager
Tel:+86-755-3335 8738
Fax:+86-755-3335 8730
Email:wang.jiguommi-shanghai.com
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